“Co-op ad”, “cooperative advertising”, “anti-capitalist advertising”, “nocapads” or “co-op advertising” is a different form of advertising. There is no capital involved. This is an exchange of advertising for advertising or advertising for goods. If you are interested in advertising with Fluidity, please contact us (below).

Our hope is for honest companies, businesses & people who uphold social responsibility to band together in the face of unregulated capitalism.


1. Like all things, these guidelines are fluid. If you have new ideas, let us know.

2. There is to be no money involved.

3. If you are choosing to “trade goods”, then you must be the manufacturer of the goods; or at the least, traded fairly for said goods.



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